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Let’s Talk About Self-Promotion
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Let’s Talk About Self-Promotion
When entering the streaming world a lot of new creators often fall into the pitfall of so-called link-dumping. They’ll link their stream anywhere possible with maybe a little information about what they do, but don’t otherwise engage with the platforms they’re on.
This thread is to point out the problems with consistent low-effort “Going Live” posts and explain what you can do to get people actually interested when you post about your stream.
Firstly I’d like you to imagine a text-channel on a popular discord that allows self-promotion. Day in and out there’s a lot of people, often the same faces, trying to write a little blurb about their stream and dropping their link with it. These channels get a lot of traffic to them, but that’s mainly from streamers who want to drop their links – most potential viewers might go through a couple links when first joining the server, but will mute the text-channel after a while due to the cheer number of posts.
In other words, the majority of streamers that are link-dumping will get lost in the sea of others doing the same. Not only that, but whatever avenue link-dumping is allowed on will lose value in the process. This is simply because people grow tired of seeing nothing but Going Live notifications on their channels, feeds and yes, even Gamactica timelines.
This is not to say that Going Live notifications don’t have any value at all, but the truth is that they won’t start having value unless you add value to your yourself, your content and your brand first.
What this means in terms of, say, Gamactica: If you interact with people in meaningful ways for example by creating discussions and updates in groups that fit what you stream, if you make connections to other streamers, share some of your action content (clips, highlights, discussions etc.), interact with other peoples updates etc., then they’ll also be interested in your content and you’re more likely see better return for your investment while also helping the platform itself.
However, this works for adding value to your other platforms as well. No one is interested in following a Twitter account that is nothing but copy-paste link shares (that’s why you’ll notice no bigger creators do this), but if that creator is consistently posting opinions, discussions, memes and whatever else ‘proper’ content, then going live notifications (especially thought out ones) garner more interest as well.
Additionally, if you’ve tried to get people to come to you stream using things like #smallstreamer hashtags or generally try to get people to come check you out because of your small channel size.. I recommend stopping this practice right away.
Being a small streamer is neither a reason for others to come see what you do, nor is it a mindset you want to get stuck in. Additionally this tends to draw in follow for follow, support for support and other similar schemes.
Instead stream like the kind of streamer you want to be and show people this content of yours. Show them your value, what you’re already doing despite just starting out. You’re trying to essentially be an entertainer, so show them the entertainment you offer. This way you’ll draw in more people with similar mindsets and are more likely to build a community that’s right for you.
I hope some of you will take the time to read through this thread and I’m excited to see what type of content you all bring to the table. Show your fighting spirit in the effort you put into your stream even when you’re not live!
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3 Replies
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I can agree with that. As both a viewer and streamer, it really doesn’t do anything for you to just link dump into server after server just to get ignored. One thing that works (A twitter user said this) is to find games that you like and check out others who play.
You need to build a foundation first before you get to the real thing.
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It is true until a certain extent. Finding people in your niche or game is a good thing but it needs to be beneficial to all parties. I would be very careful if I were you. Most community and people are there for their own self interest. The trick is to find genuine people like you. This is the true meaning of networking. Until then, keep your head down and make unique content.😊
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This was a good read! I love the advice about using the # small streamer to get people to come in, and I totally agree. It shouldn’t be about guilt-tripping people to come to the stream, they should come because they find actual value and/or entertainment.
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This reply was modified 10 months, 2 weeks ago by professorstalke.
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This reply was modified 10 months, 2 weeks ago by