The NBA 2K League has landed a multi-year deal with Champion Athleticwear to become the official apparel provide, providing apparel and uniforms for all 21 teams in the league.
Champion’s official logo will now be placed on the in-game jerseys of each team within the league.
“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” Champion group president-global activewear Jon Ram said, in an official statement.
“Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”
Champion is no stranger to Esports, with existing esports organizations such as Dignitas.
