Pinnacle, the Curacao-based sports betting brand, has officially partnered up with esports data provider GameScorekeeper, according to an official announcement from Pinnacle.
Per the announcmenet, the new partnership deal has “significantly accelerated its position as the leading esports bookmaker.”
“Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience” Pinnacle’s Trading Director Marco Blume said (h/t Esports Insider).
“This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting.”
“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs” GameScorekeeper Founder & CEO Felix Klastrup said.
“And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business.”