Following an acquisition by private investors, Austrailian Esports organization Tainted Minds will be rebranding to ICON Esports, and will be partnering with sponsors such as Turtle Beach and Scuf Gaming.
ICON Esports, originally founded in 2015, will move its headquarters to Sydney, and maintain management across Sydney, Brisbane, Melbourne, and Adelaide.
Highlanders Super Rugby chairman Raymond Burke, QMS Sport CEO Edward Abbot, and Ticketdirect founder and CEO Mathew Davey are just some of the investors involved in the acquisition.
“The new ownership group has a strong track record in building businesses and is committed to the strategy and vision of ICON,” Whittingham said, in an official press release. “We have seen outstanding brands such as Cloud9 and [Team] Liquid be high performers with their teams as well as establishing other business initiatives to build their brand and community. Whilst we recognize Asia-Pacific is a smaller market, ICON has a clear strategy to become a leading esports firm in the region.”
