OpTic Gaming is partnering with Champion Athleticwear for the creation of a number of apparel designs for t-shirts, hoodies, long sleeves, and jerseys, and will include a number of retail activations starting in Q2 of this year.
“The awesome OpTic community, the Green Wall, is all about style and confidence, and just like their name says, Champion comes from a legacy of winners dating back a hundred years. It’s a perfect fit,” Joe Hills, OpTic’s head of brand strategy said.
“Working this closely with Champion is a huge deal for us, because it means that the OpTic community is helping to push mainstream awareness of esports in popular culture, and it’s a show of faith for Champion, who want to co-brand their apparel to a community of passionate and loyal fans from all over the world.”
