Pringles has extended their sponsorship deal with ESL to include eight events in 2019, and IEM Katowice 2019 will officially kick off the partnership expansion and includes official supplier and partner sponsorships for ESL One Cologne, ESL One Hamburg, ESL National Championship SEE, ESL Meisterschaft Deutschland, and the German stream for the European Masters Fall Split.
Pringles, the Kellogg brand, first started their sponsorship of ESL events back in 2018 at ESL One Hamburg.
Financial details of the detail were not initially made public.
“Pringles’ esports strategy is a prime example of agility in the light of new opportunities,” Toan Nguyen, Executive Strategy Director and Associate Partner for Hamburg-based marketing agency Jung von Matt said, according to the Esports Observer.
“They started small-scale in 2017 and expanded quickly over many international events in 2018. In 2019, Pringles will cover 8 events with not just Northern Europe, but also the CEE region as its new pillars! This strategy perfectly shows how brands can employ an open mindset combined with curiosity and dedication.”
“2018 was a very successful year for Pringles in Northern Europe”
Dominik Schafhaupt, Kellogg Company’s Marketing Manager Snacks Northern Europe said, according to an official statement.
“Especially in the field of esports we see a great development of brand perception and get very positive reactions from the community. Therefore, we decided to expand our foot print together with the ESL not only geographically but also qualitatively. At the moment we are finalizing new concepts with which we would like to address the community with even more relevant communication and activations, on-the-ground at events but also digital.”
