Luminosity Gaming has announced that Grammy-nominated rapper and singer Tory Lanez has joined their ownership group and will serve at the brand’s global ambassador.
Additionally, Lanez will create content for Lumunosity Gaming, socialize and interact with fans, and provide his expertise from the music industry to help push the brand forward.
Lanez joins an ownership group that includes Drake, The Weeknd, and Imagine Dragons.
“Anyone who knows me knows I like to compete at the highest level in anything that I am a part of,” Lanez said, per a press release. “We have some amazing things in the works, and I’m excited to be a part of the crossover between music and gaming.”
“Collaborating with someone of Tory’s caliber brings a new element to our company, and creates new unique opportunities for us to take advantage of the natural crossover between music, esports, and pop culture,” Luminosity Gaming president Steve Maida said, in an official press release.
“We could not be more excited to be teaming up with Tory, and we look forward to building the best esports team on the planet.”
