The rise of the robust streaming industry continues to evolve, and twitch streamers are now earning some serious cash to play brand new games as studios look to push exposure of their new titles.
According to the Wall Street Journal, streamers that host twitch streams that attract 15,000 or more viewers simultaneously, can earn anywhere between, $25,000 and $50,000 an hour from publishers if they stream a newly releases game from that studio, said Reed Duchscher, president of Night Media Inc., which is a firm that represents some of the world’s top influencers.
The formula has been successful, as seen with the epic launch of Apex Legends, and more and more companies are taking the same approach, as it is slowly evolving into a new way of marketing, one that is paying off for both the companies, and the streamers.
