Riot Games has officially announced that Quicken Loans’ Rocket Mortgage is the first presenting sponsor of the LCS Summer Finals which will be taking place on August 24th-August 25th at the Little Caesers Arena in Detroit, Michigan.
“We are doubling down on esports by supporting one of the biggest tournaments in the sport and bringing it to our hometown” Jay Farner, CEO of Quicken Loans stated (h/t Esports Insider). “The esports community strongly aligns with what we stand for as the nation’s largest FinTech lender– industry disruption and groundbreaking innovation. This is the latest in a long history of big innovative events to connect with passionate fans – from the Quicken Loans Carrier Classic and the Billion Dollar Bracket to the Rocket Mortgage Homestretch Sweepstakes – so bringing one of the biggest esports events to Detroit is the exciting next step.”
“We’re proud to partner with Rocket Mortgage as they become the first-ever presenting sponsor of the LCS Summer Finals” Chris Hopper, head of Esports for North America at Riot Games said.
“We always strive to bring League of Legends to new locations around the region and are excited to offer one of the top esports events in North America to the passionate fans in Detroit for the first time.”
Rocket Mortgage by Quicken Loans is a prominent partner of 100 Thieves and Quicken Loans founder Dan Gilbert is the largest shareholder in 100 Thieves, so they seem to be branching out their interests in the esports market.
