Dell’s Alienware has been officially named as the first presenting sponsor of Rift Rivals North America (NA) vs. EU (Europe)m as it extends it’s partnership of League of Legends esports.
Back in January of this year, both Riot Games and Alienware entered into a multi-year partnership deal that includes multiple League of Legends’ competitions throughout North America and Europe.
Alienware will provide PC and display hardware for the Rift Rivals 2019: North America vs. Europe event, which takes place on June 27th through June 29th in Los Angeles, California.
The Alienware Watch Party, which is the official watch party for Rift Rivals, will be held on June 28th.
“As an integral partner across the League of Legends and esports ecosystem, we’re delighted to have Alienware become the first-ever presenting sponsor of Rift Rivals,” said Matt Archambault, head of esports partnerships and business development for North America at Riot Games said in an official statement.
“Given their commitments to both the LCS and League of Legends European Championship (LEC) leagues, in addition to Global Events, we’re eager to level-up the event as our own Ryder Cup, complete with unique activations for both onsite fans and our viewers.”
