Counter Logic Gaming has officially named FILA as the official apparel partner of it’s Fortnite team.
Per the deal, Counter Logic Gaming’s Fortnite players will wear select FILA apparel during the Fortnite World Cup Finals that take place from July 26th through July 28th.
Additionally, FILA be promoted across the digital platforms of Counter Logic Gaming’s Fortnite roster, which includes Twitch streams and all associated social media platforms.
“FILA is an iconic apparel brand in sports and entertainment and we are thrilled that they are joining our family of world class marketing partners with Counter Logic Gaming” Kristin Bernert, Senior VP of Business Operations for MSG Sports.
“We look forward to working with FILA on several initiatives with our Fortnite team, especially around the Fortnite World Cup happening in New York next month.”
“This marks FILA’s first foray into esports, a space that continues to experience tremendous growth” said Kelly Funke, CVP of Marketing at FILA North America. “The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup, and align with a diverse team of gamers who share our commitment to creativity, passion and performance.”
