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Twitch Educating Advertisers at Cannes

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Amazon’s Twitch is looking to educate potential advertisers as to how it’s platform works, more specifically the functions of bits, emotes, raids, and more, during their visit to Cannes, according to Fast Company’s Jeff Beer.

“Twitch is complicated, and there’s a lot of nuance to Twitch, so we have a tremendous responsibility to education and investing in it, spending time with agencies and helping them understand the capabilities and possibilities of what they can do, and really helping creatives unlock their ideas on Twitch” Twitch’s chief revenue officer Walker Jacobs said.

Twitch is attempting to bridge the gap between the old school approach and the new digital platform that is booming.

“The combination of those things, plus that we reach an audience that have migrated away from traditional TV in gen Z and millennials, is what’s primarily driving the interest,” said Jacobs. “We present to this marketplace a great complement to their broadcast and cable television (advertising) buys.”

“Twitch has a solution called sure stream, which is a server-to-server integration, which allows us to put ads directly into the stream, evade ad blockers, and measure them with classic measurement on a server basis,” Jacobs explains. “We’re selling commercial pods. That’s the primary way brands are investing in us. We’re selling commercials that work.”

The revenue that Twitch generates is undeniable, and it appears that Twitch is making a more concerted effort to bring in traditional advertisers to their platform where Twitch streams and Twitch channels are making some serious bucks and drawing in impressive viewership numbers.

Gamactica

Gamactica Mobile App Update 1.1

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We have rolled out a new update for the Gamactica mobile app for both Android and Apple. Below are the patch notes:

  • Fixed Notifications issues: we resolved the issue where not all notifications were being pushed.
  • Notifications Menu: many users reported that they would prefer the menu tab for Notifications to be more prominent on the Menu, so we moved it to a higher placing for easier navigation.
  • Members Menu item: Officially renamed ‘Members’ to ‘Gamacticans’ in the menu tab
  • Gamactica Global: re-developed the Gamactica Global section, and created a LIVE tab present on the Menu. This will direct you to the Gamactica Global section where you can see streamers from around the world who are streaming live on Twitch, and find live channels based on language, location.
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Gamactica Names Colby Costello Chief Operations Officer

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colby costello

Gamactica is excited to officially announce the appointment of Colby Costello as Chief Operations Officer (COO).

“Colby is extremely passionate about the Gamactica platform, our business plan, and what we have lined up for the future. Colby brings extensive business experience from operations to sales and customer relations. We feel his addition will help us in both business and member services development. Colby will be our “swiss army knife” dealing with both our Sales/Business Department as well as our Community Relations department and hs already jumped in on a number of key projects. We are thrilled he is a part of our journey moving forward and his addition, along with the launch of our mobile app, are only going to help us move forward with our plans efficiently.” Anthony DiMoro CEO of Gamactica.

Find our more about Gamactica’s Corporate team right here.

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Gamactica Names Allan Stroud Chief Communications Officer

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Allan Stroud

Gamactica is excited to officially announce the appointment of Allan Stroud as Chief Communications Officer (CCO).

“Allan is one of the first members of Gamactica, and has been along for this incredible journey for many of our major milestones. Allan brings management experience, and valuable, unique experience thanks to his football career. Allan will be heading up our community growth and community relationships. He will work with brands, streamers, esports teams, and projects related to our community growth” Anthony DiMoro, CEO of Gamactica.

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