Amazon’s Twitch is looking to educate potential advertisers as to how it’s platform works, more specifically the functions of bits, emotes, raids, and more, during their visit to Cannes, according to Fast Company’s Jeff Beer.
“Twitch is complicated, and there’s a lot of nuance to Twitch, so we have a tremendous responsibility to education and investing in it, spending time with agencies and helping them understand the capabilities and possibilities of what they can do, and really helping creatives unlock their ideas on Twitch” Twitch’s chief revenue officer Walker Jacobs said.
Twitch is attempting to bridge the gap between the old school approach and the new digital platform that is booming.
“The combination of those things, plus that we reach an audience that have migrated away from traditional TV in gen Z and millennials, is what’s primarily driving the interest,” said Jacobs. “We present to this marketplace a great complement to their broadcast and cable television (advertising) buys.”
“Twitch has a solution called sure stream, which is a server-to-server integration, which allows us to put ads directly into the stream, evade ad blockers, and measure them with classic measurement on a server basis,” Jacobs explains. “We’re selling commercial pods. That’s the primary way brands are investing in us. We’re selling commercials that work.”
The revenue that Twitch generates is undeniable, and it appears that Twitch is making a more concerted effort to bring in traditional advertisers to their platform where Twitch streams and Twitch channels are making some serious bucks and drawing in impressive viewership numbers.
