Fnactic and sportswear brand Champion, which seems to be making a lot of headlines this year, have given fans the opportunity to get their hands on a previously sold-out collaborative hoodie in a activation on Twitch, the first of it’s kind.
Via a Twitch extension that tested hand-eye coordination, which was developed via a collaboration with Hackerloop, gave players with high schores access to purchase the hoodie for a limited time period back on June 28th.
The hoodie was initially released back in January of this year as part of a collector’s pack to celebrate the organization’s run in 2018’s League of Legends World Championship that took place in South Korea, but it sold out in under 20 minutes.
“The Fnatic X Champion hoodie represents one of the most demanded products from our fans so we wanted to give them another chance to those who missed out the first time” Benoit Pagotto, Brand Director at Fnatic said in a statement.
“As a games company at heart, we wanted to do something a little bit different that gave more opportunity to purchase than just being the first person in the queue, adding our own block to the traditional product raffle or drop, which are based on randomness.
“We are always looking to find innovative ways to reward our fans, collaborating with Twitch and Hackerloop on this activation felt like a perfect fit to accomplish that.”
“Twitch extensions were already a huge engagement driver by offering awesome interactive experiences to the viewers” Valentin Squirelo, Founder of Hackerloop said. “Thanks to this collaboration with Fnatic we have been able to go even further and use extensions to convert this engagement into direct sales.”