Esports organization North has announced a global partnership with sports and esports betting service provider Pinnacle.
The deal, for 18 months, will see Pinnacle act as a jersey sponsor and will also see them collaborate with North on content throughoutt he length of the deal.
“Partnering up with Pinnacle really is underlining the journey we are on with North” Jonas Gundersen, CCO at North said. “It feels great that we are able to continue the next phase of the journey together with such a well-respected and household name that shares our ambition of narrating the esports story as it develops. Our passion for gaming is very strong, and Pinnacle really understands our aim of expanding even further.”
“This is a massive deal for us” Marco Blume, Trading Director at Pinnacle said. “We have waited so long for a team partnership because we wanted to make sure we signed with an organisation that matched our ambition and desire to take esports to the next level. North certainly ticked all the boxes and we’re really excited to start working together to enhance the experience for esports fans around the world.”
