The NBA 2K League has announced that Tencent, a Chinese investment holding brand, will be it’s first official distribution partner in China.
Per the new deal, Tencent will broadcast condensed versions of NBA 2K League playoffs and finals games from the second season of the NBA 2K League across Tencent Sports, Tencent Video, and Tencent News, starting on July 24th with the 2019 NBA 2K League Playoffs.
“Today is another incredible step forward in the NBA 2K League continuing to grow as a global league” Brendan Donohue, Managing Director at NBA 2K League said. “Tencent is the ideal partner to distribute our games and bring the excitement of the NBA 2K League to fans in China, and this partnership illustrates the popularity of esports and interest in the NBA 2K League among its hundreds of millions of daily users.”
“The NBA 2K League is a world-famous professional esports league” Ewell Zhao, General Manager of Tencent Sports said. “Tencent Sports hopes the NBA 2K League will provide a new way to bring the charm of basketball and sports to more people.”
