Anheuser-Busch has officially announced a multi-year partnership with NBA 2K League which will see Bud Light as the official beer partner of the league, which continues an long-standing relationship between the NBA and Anheuser-Busch.
“As we continue to expand our footprint in esports, it is important to align yourself with great partners and Bud Light becoming the official beer partner of the NBA 2K League does just that” Nick Kelly, Head of U.S. Sports Marketing at Anheuser-Busch said, via an official statement.
“The NBA has been a tremendous partner for Anheuser-Busch already and aligning with one of the most exciting esports leagues out there positions us great for the future as we continue to see the esports space grow. Bud Light was one of the first adopters of esports years ago and this NBA 2K League sponsorship is another pillar of the brand’s overall esports strategy.”
