Riot Games has announced a partnership with automotive brand Honda which will see the company sponsor the League MVP and the LCS Scouting Grounds tournament for up and coming players of the popular League of Legends.
Additionally, custom content is currently in the works.
“Through this partnership with the LCS, Honda will continue to forge a strong connection with the next-generation of car buyers who happen to be fans of the incredible athletes of Team Liquid and the League of Legends Championship Series in North America” Phil Hruska, Manager of Media Strategy at Honda said in a statement. “We understand the passion of esports fans and how strongly they support the gaming community, and Honda is fully vested in creating one-of-a-kind, unforgettable experiences for gamers as we launch the next phase of Honda’s endeavour in esports and gaming.”
“Honda is one of the most storied and trusted car manufacturers in the world, and we are proud to announce an exclusive partnership between the League of Legends Championship Series and an automotive brand of this caliber” Matthew Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games said.
“Honda’s commitment to esports is clear from their history in the space, including their sponsorship of Team Liquid, and we’re excited to show LCS fans the new initiatives and content that we’ll be collaborating on, starting with the Summer Split Playoffs this weekend in our LA studio.”