Cooldown Ventures, the parent company of Vexed Gaming, has officially launched CineLeague, which is an international esports tournament that they hope will take esports to the cinemas.
The mission behind the new venture is to build local communities while delivering live entertainment experiences in cinemas worldwide, and the company is excited about launching the new initiative.
“The CineLeague delivers esports with a cinematic twist, creating exciting opportunities for the existing esports community and new audiences too” Sonny Waheed, Chief Marketing Officer at Cooldown Ventures said, via a statement. “We’re delighted to be working with Cinepax to develop esports in Pakistan – the market and many others like it are hungry for new entertainment. Esports is the perfect fit.”
Cinepax (Pakistan) has been announced as the first international CineLeague partner, with sites in Karachi, Lahore, Rawalpindi, Faisalabad, Gujranwala, Gujrat, Hyderabad, and Islamabad.
“Esports is huge in Pakistan and it’s great to be able to nurture and build local talent and deliver locally created content” Mariam El Bacha, CEO of Cinepax said. “Cooldown Ventures are unique in understanding both esports and the specific dynamic that is the cinema industry, and have helped deliver a programme that will offer engaging, community-driven content that leverages the power of esports and the excitement of big screen entertainment.”