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Esports Pro League Announces Deal with Axis Sports, eGG Network

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The Esports Pro League has announced a partnership deal with Axis Esports, who has been selected as Esports Pro League’s first Malaysian franchisee, and Southeast Asian television channel eGG Network, who will broadcast the event.

“We are pleased to have the opportunity to work with the experienced international team of ESPL” Dato’ Ahmad Zaharul, Founder of Axis Esports said, via a press release. “This partnership represents a pivotal moment in the growth of esports in Malaysia. Axis has strong relationships with stakeholders of the esports industry – including the esports community and globally popular games. We also have the infrastructure and experience in organizing events and tournaments locally.”

“The popularity of esports continues to grow at an accelerated rate because it’s not an elite sport that has the potential to discriminate” Michael Broda, CEO of Esports Pro League said. “It’s global and for everyone, connecting all of the continents. With our valued partners, eGG and Astro, we have extensive geographical coverage, enabling us to further grow our international esports ecosystem in this exciting phase of the esports industry.”

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eSports News

OverActive Media Enters Partnership with Universal Music Canada

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OverActive Media, which is the parent company of esports teams such as Toronto Defiant, Toronto Ultra and MAD Lions, has announced a multi-year partnership with Universal Music Canada.

“We are so excited to finally announce this partnership with our friends at Universal Music Canada, and we think this will be a game-changer for the relationship between both industries” Chris Overholt, President and CEO of OverActive Media said, via a press release.

“Music is so integral to our players in both their personal and professional lives, and we are thrilled to have our brands creating original content and working alongside rising Canadian talent and global musical superstars.”

“Our partnership with OverActive Media allows us to grow awareness of our artists and their music with the highly engaged gaming community” Jeffrey Remedios, Chairman & CEO of Universal Music Canada said. “The popularity of esports has skyrocketed, and we look forward to being OAM’s official music sponsor during these early days as they kick-off their Toronto leagues and in the years to come.”

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Team Liquid, Jersey Mike’s Extend Sponsorship Deal

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Team Liquid and Jersey Mike’s have officially extended their sponsorship deal, announcing a three-year extension of their partnership.

“The passion of Team Liquid players and fans for the game – and the Jersey Mike’s brand – blew us away”Rich Hope, Chief Marketing Officer of Jersey Mike’s Franchise Systems said, via a press release. “We are convinced the esports industry will continue to grow exponentially, and look forward to partnering with Team Liquid for another three years.”

“We’re excited to continue building on our partnership with Jersey Mike’s and proud to announce a three-year renewal”Steve Arhancet, Co-CEO of Team Liquid said.

“Last year showed us all that Team Liquid and Jersey Mike’s is a winning combination, not only for filling our bellies but also for giving back to fans. ‘Subs for Dubs’ has become a chant of tradition at our League of Legends games and we can’t wait to unveil the thoughtful collaborations we have in store, both IRL and online.”   

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Dignitas, Verizon Announce Partnership

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Dignitas and telecommunications company Verizon have officially announced a strategic partnership that included the establishment of an esports training facility that will utilize 5G.

“Partnering with a world-class innovator like Verizon brings immense new opportunities” Michael Prindiville, CEO of Dignitas said. “The technologies we are collaboratively building will help us strengthen support for our current and future partners far beyond today’s capabilities. We are honored to be Verizon’s trusted guide into esports and look forward to telling engaging stories through content, social media and experiences in ways esports has never seen before.”

“We’re thrilled to partner with the largest ownership group in esports, and have our LA Lab be home to the nation’s first 5G esports training facility” Nicki Palmer, Chief Product Development Officer at Verizon said. “With 5G’s fast speeds, high bandwidth and low latency, players will be able to do things like stream high-quality gameplay essentially in real-time, stay connected with fans on-the-go, and experience console quality multi-player gaming on their phones.”

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