OverActive Media, which is the parent company of esports teams such as Toronto Defiant, Toronto Ultra and MAD Lions, has announced a multi-year partnership with Universal Music Canada.
“We are so excited to finally announce this partnership with our friends at Universal Music Canada, and we think this will be a game-changer for the relationship between both industries” Chris Overholt, President and CEO of OverActive Media said, via a press release.
“Music is so integral to our players in both their personal and professional lives, and we are thrilled to have our brands creating original content and working alongside rising Canadian talent and global musical superstars.”
“Our partnership with OverActive Media allows us to grow awareness of our artists and their music with the highly engaged gaming community” Jeffrey Remedios, Chairman & CEO of Universal Music Canada said. “The popularity of esports has skyrocketed, and we look forward to being OAM’s official music sponsor during these early days as they kick-off their Toronto leagues and in the years to come.”
