FOX Sports is ramping up it’s coverage of simulated racing, amid the coronavirus pandemic that has seen a massive uptick in streaming content consumption, with the launch of the World of Outlaw series on April 1st.
The development comes on the heels of FOX airing the highest-viewed esports event in television history with the eNASCAR iRacing Pro Invitational Series. The series will feature several drivers from the World of Outlaws series, NASCAR, and NHRA drag racing as they compete in a 35-lap World of Outlaws NOS Energy Sprint Car Series race followed by a 50-lap Morton Buildings Late Model race.
“The iRacing simulation platform is undeniably the closest thing to real racing we can deliver to our viewers during this challenging time” Brad Zager, Executive Producer for FOX Sports said in an official press release. “While the racing may be virtual, the competition and fun are absolutely real, and we’ll use Wednesday nights to explore a variety of virtual racing.”
“Americans are resilient, dirt track fans more than most, but they are also a proud group” Ben Geisler, Chief Marketing Officer for the World of Outlaw said in the statement. “I can’t wait to hear them talking about the sport they love this week, while FOX Sports places it on arguably the biggest stage in sports right now. Our drivers are a determined bunch, they have jumped through hoops to find sim gear and they are putting in 10-hour marathon practice sessions to get up to speed. They will put on a great show.”
