Doritos is teaming up with Twitch to host a series of esports tournaments, called the Doritos Disruptor Series, throughout the year which will provide aspiring streamers the chance to win cash prizes and a “year supply of Doritos from Amazon.”
Twitch Rivals will power the Doritos Disruptor Series which will consist of 10 events developed in partnership with five high-profile Twitch streamers, which will each host the two tournaments, and will cover a number of titles across a variety of gaming genres.
“Partnering with them makes a ton of sense now more than ever before,” Leslie Vesper, senior director of marketing for Frito-Lay said.