DreamHack has announced a new multi-year partnership with electronics retailer Elgiganten (Sweden), which will see the brand serve as the official Nordic partner focusing on DreamHack’s summer and winter events through 2022.
“I see great opportunities with our partnership with DreamHack” Niclas Ericksson, CEO of Elgiganten said in an official press release. “I believe we can strengthen each other and make Elgiganten stores a natural place were all gaming enthusiasts can meet up all year-round. At Elgiganten we strongly believe in the store experience and this gives us the opportunity to take our store gaming concept to new heights.”
“This partnership with Elgiganten will not only provide our visitors with a great onsite experience, but also has the possibility to grow into something larger with DreamHack presence at Elgiganten stores throughout Sweden — truly a great opportunity for us and fans alike” Marcus Lindmark, CEO of DreamHack said.
