Simplicity Esports and Gaming Company has officially announced that it has acquired all assets of PL Gaming Texas LLC, which has been referred to as “one of the most successful franchisee-owned esports gaming centres in its nationwide footprint.”
“Our franchisee has done an excellent job building, staffing, and growing this location” Roman Franklin, President of Simplicity Esports said in an official statement. “The gaming center consists of over 30 gaming stations, gaming related merchandise and accessories for sale, and a quality staff that will remain in place after the acquisition to continue serving the center’s thousands of existing customers.”
Riot Games Reveals LoL Esports Re-brand
Riot Games has officially unveiled their re-brand for LoL Esports, including a new logo and an emphasis on regional leagues and global events on Tuesday.
The company posted the following video, accompanied by a link to a more detailed announcement, on their official Twitter page.
— LoL Esports (@lolesports) July 21, 2020
“We aspire to bring joy to billions of LoL Esports fans around the world,” John Needham, Global Head of Esports, Riot Games, said in an official release, via ESPN. “It starts with building a thriving global esports ecosystem supported by electrifying competition, sustainable growth, cutting-edge technology, bold entertainment, and a focus on integrity for our teams and the sport.”
W Series Esports League Partners with Getty Images
Getty Images, the global visual media brand, has officially announced their partnership with the all-female simulation racing competition known as W Series Esports League, which will see Getty Images serve as the official photographer of the league.
“Ever since Getty Images was founded 25 years ago, our specialist operations team and industry-leading photographic talent have been at the forefront of creating innovative sports photography” Ken Mainardis, Global Head of Content at Getty Images said in an official press release. “This partnership furthers the W Series aim in elevating female esports to a global audience and demonstrates how Getty Images leads the way in delivering cutting-edge content to our customers around the world.”
“But although the W Series Esports League provides great on-screen entertainment for fans and poses a stern sporting test for our drivers, there is a bigger purpose to it also: we hope that women and girls who perhaps have not engaged with esports or in particular sim racing, either as viewers or players, will be inspired by the exploits of our 20 female racers to embrace it in greater numbers than they have hitherto” Catherine Bond Muir, CEO of W Series added.”
100 Thieves Names Jeremy Azevedo as VP of Content
Esports organization 100 Thieves, one of the most popular and well-known esports teams, has officially hired Jeremy Azevado as their VP of Content. Azevedo previously worked at IGN Entertainment as its Head of Gaming Programming, according to Esports Insider.
Azevado has previously worked in areas of programming and development for companies such as Machinima, CraveOnline, Group Nine Media, Jukin Media, and Discovery Digital Networks, prior to his working at IGN.
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