Getty Images, the global visual media brand, has officially announced their partnership with the all-female simulation racing competition known as W Series Esports League, which will see Getty Images serve as the official photographer of the league.
“Ever since Getty Images was founded 25 years ago, our specialist operations team and industry-leading photographic talent have been at the forefront of creating innovative sports photography” Ken Mainardis, Global Head of Content at Getty Images said in an official press release. “This partnership furthers the W Series aim in elevating female esports to a global audience and demonstrates how Getty Images leads the way in delivering cutting-edge content to our customers around the world.”
“But although the W Series Esports League provides great on-screen entertainment for fans and poses a stern sporting test for our drivers, there is a bigger purpose to it also: we hope that women and girls who perhaps have not engaged with esports or in particular sim racing, either as viewers or players, will be inspired by the exploits of our 20 female racers to embrace it in greater numbers than they have hitherto” Catherine Bond Muir, CEO of W Series added.”
