Ghost Gaming, one of Atlanta’s most visible esports teams, has officially announced their new partnership with daily fantasy sports platform PrizePicks, which will see a continuation in developing esports and fantasy offerings in their region.
The two brands will collaborate on areas such as contests, apparel, talent utilization, and digital assets among others.
“When it comes to an esports organisation, there’s a number of assets that we can leverage as a part of this strategic partnership” Todd Harris, the former Chief Operating Officer of Hi-Rez Studios and Co-Owner of Ghost Gaming said, according to Esports Insider. “One being digital inventory, as you know, there’s quite a lot of it when it comes to esports in terms of team assets.”
“Another one is digital media integration, of course, talent, integration and appearances. Then the third area would be contests of various sorts, whereas an organisation, we’re leaning into that. My primary learning from being in gaming and esports for 15 years is number one, this is where the attention lives, with video games and with fantasy. Number two, this audience craves authenticity and interactivity. So I think we have an esports org and those players with a legitimate interest in participating in fantasy, and they’re sharing that with their community. That’s a great opportunity.”
