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MAD Lions Announces Partnership with GOIKO

MAD Lions

OverActive Media’s esports brand MAD Lions has officially announced a partnership with popular hamburger franchise GOIKO which will see the two brands collaborate on a variety of content for the brand’s social media during the 2021 LLWC.

“Partnering with GOIKO is an indication of the progress we’ve made as a club” Pedro Belaunzaran, Director of Global Partnerships (EU) at OverActive Media said in an official press release. “We’re thrilled to have a well-known Spanish brand as our first partner in the QSR category and to be able to introduce GOIKO to the esports and entertainment industry. GOIKO has a fresh, fun brand very much aligned with our approach at MAD Lions.”

“We want 2021 to be the year GOIKO emerges as a ‘gamer’ brand and joining MAD Lions provides us with the perfect opportunity to level up” Juan Manuel Sánchez, Chief Marketing Officer at GOKIO added. “We’ve tested and learned through some branded content pieces, followed by a ‘GOIKO-branded’ map in Fortnite and the response was fantastic. Aligned in values and philosophy, our partnership with MAD Lions is our biggest step yet.

“We plan to bring meaningful engagement opportunities to fans, amplifying the energy around MAD Lions’ competition at the World Championship, all while having fun.”

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