Our 4th announcement this week has to do with creating a new section specifically for a content category that has been one of the more mainstream popular over the past few years, ASMR streams.
ASMR stands for autonomous sensory meridian response and has risen to big heights on Twitch and even YouTube. What started as a whisper video back on YouTube in 2009 has now blossomed into a widely-accepted and immensely popular medium, even spawning it’s own term for ASMR content creators, known as ASMRtists.
With the popularity and impact of the Stream Directory, we felt it was time to started creating sections specific for certain content, content that doesn’t always fall into the gaming sector of live streaming, or content creation.
The Gamactica ASMR Directory will come packed with the same SEO benefits and visibility/impact as our other directories, but specifically tailored for the ASMR streamers and content creators who make this their primary form of content.
Being listed in our ASMR Directory is free for members of our platform. We aim to build the most comprehensive and innovate curation of ASMR content and creators in the industry.
Twitch Streamers Wanting a Higher Sub Split, Amazon who Owns Twitch Able to Afford doing so?
Twitch streamers are currently unhappy with Twitch only offering them 50/50 of subscriptions, which is less than their competitors are offering. Facebook Gaming recently changed it where their streamers get 100% of their subscriptions when purchased on the desktop until 2023. Due to this change with Facebook Gaming, Twitch streamers recently have requested that Amazon, the owner of Twitch which is a content-creating platform, pay them more than the current split amount that streamers receive on Twitch. If you compare 70% on YouTube and just 50% on Twitch, you’ll see why Streamers are requesting for Twitch to offer them more subscription revenue.
FB Gaming and YouTube Gaming are completely different. FB Gaming money is different and their relationship with streaming services is different, as well the direct company is investing in them. They are not a purchase where it’s a subdivision or an acquisition.
Youtube, they are owned by Google and has much more money than Twitch does and they could lose streaming and still be perfectly fine with their videos, just like everyone else is looking to create something with their live streaming. That is why your streams turn into videos after they are done and still attract people to them so that they can put advertising on them even after you are done depending on what you stream.
Unlike Twitch and YouTube, Facebook Gaming isn’t keeping their streaming platform healthy from what I hear, but they do not have tiered subscription levels. Instead, each channel has a single base subscription. As a creator, you can custom-set the price of your subscription, anywhere between .99 and 99.99 USD. Your subscribers—often referred to as “Supporters”—unlock all channel perks with a single purchase. The lack of tiered subscriptions is definitely upsetting. Twitch is actually spending more money which is important to remember.
Facebook Gaming streamers miss out on the bonus income their counterparts receive from higher-level subs. However, the ability to set custom sub prices is a huge plus. On the one hand, if your channel can justify the higher prices, you can make more per sub than your typical Twitch creator. On the other hand, it allows streamers from other countries to set more affordable sub prices for their audience. After all, $4.99 costs a lot more if you’re from a lower-income region of the world — or if your currency is prone to inflation.
Facebook also allows community sub gifting—something that YouTube currently lacks. However, the feature is restricted to mobile-viewers-only, which means you won’t get any of that juicy 100% desktop sub revenue — at least not in gift-form.
Offering contracts with such large payments to content creators is costing Twitch, Facebook Gaming, and Youtube Gaming a lot of money as well.
Twitch can’t change the small streamers split due to the fact they will lose money on small streamers, and that is why they actually have been putting more ads on Partner streams Amazon is their parent company but much like Mixer work Microsoft, of Twitch isn’t making money how long will Amazon be ok with that? So if they invest in small streamers could be very disastrous.
A previous Twitch employee, Sam Chen, tweeted Mid-tier streamers make up for this loss (mid-level, in this case, is prob between 100-500, who knows with pandemic numbers). You’re a size where your subs “likely” outnumber your viewers by a large margin. Twitch cannot be profitable without maximizing revenue from this group.
- Smaller streamers probably make back what they cost Twitch, maybe Twitch makes money from the ad side. Bonus: See why Twitch wants bigger streamers to run more ads without a better share of ad money? So they can POSSIBLY get them to pay their share.
- Why do big streamers cost Twitch money? Prime subs aren’t free, serving video isn’t free. Do you think Twitch doesn’t have the tech to do 4K? They have some of the best video engineers (past and present), it’s because it’s expensive to serve 4k.
- So what does this mean? Your best chance for Twitch to have a fair sub split is to adopt progressive taxation of the biggest streamers. The bigger you get, the less you get per sub. If everyone was offered a choice, I bet you most streamers wouldn’t take this system.
- Trovo isn’t the only and best choice, but the reason I mention them is they have a different relationship with their streaming platform. They are a Gaming company and their games are very successful they are more aware of what they are investing in.
- Tencent has the income and uses its platform Trovo to promote its streaming service which is why they actually give extra money to their partners.
- Trovo is Partnered with Gamactica, and Content Creators that are signed up with Gamactica get the additional benefits of SEO that is offered to their members.
- Trovo features tiered paid subscription options for each channel, starting at US$1.99, $4.99, and $8.99 which gives subscribers customizable rewards.
If Amazon, Facebook, and Google decide their Content Creating Platforms aren’t making enough money could they actually have to close down their content-creating platforms like Mixer did?
Follow Gamactica Portals, to get all your Content Creating News!
Gamactica Announces Launch
With 2022 underway, we wanted to announce a brand new section to Gamactica that is in-line with how the industry is evolving.
Launch is a section with the sole mission of optimizing professional and business networking for more beneficial and prosperous connections. It is an extension of our soon to be launched Orbit marketplace, and intended to help Content Creators, Gamers, Esports Teams and Brands, and others to connect and do business more efficiently with Talent Management Agencies, Investment Firms operating within the industry space, Cryptocurrency and Blockchain companies, NFT companies, Data & Research brands, facilitating Partnership opportunities, and Stocks related specifically with Video Games, Esports, and Content Creation.
Each listing will come powered with our signature, award-winning Internet Marketing and Search Engine Optimization (SEO) benefits to improve targeted visibility, and discoverability, while adding brand value. These benefits will reflect what we offer, on a higher level, with our Marketing Services. providing businesses and brands a FREE resource to gain viable internet marketing and SEO benefits, while also allowing them the option for affordable services if/when they need them.
As our platform evolves, we not only want to lean into the industry trends and business evolution, but also optimize the connectivity between creators, gamers, brands, and businesses who operate within, or have interest in these spaces.
Gamactica has become a leader in Search Engine Optimization and Internet Marketing for these industries, and our goal is to have a platform that provides these benefits, specifically tailored for these niches, at free and affordable offerings alike.
To further elaborate on some of these areas within Launch:
- Talent Management Agencies: we want to work with Agencies that manage talent in the Esports, Content Creation, and Streaming space to empower their talent, and company, with award-winning internet marketing that is truly game-changing. We also want to make it easier for Creators, Gamers, and Esports entities to connect more easily with these companies to further their initiatives.
- Investment Firms: we aim to highlight and increase visibility for the Angel and Venture Capital firms that have interests in Gaming, Esports, and Content Creation, while providing better access for Teams, Orgs, and Creators to connect with these firms for pitches, networking, and funding opportunities. Discoverability and Targeted networking is a challenge in this space, one we want to take on.
- Cryptocurrency, Blockchain, and NFTs: the boom of these markets makes it that much more important to create connections to educational resources and brands that can help facilitate business opportunities in these spaces.
- Data & Research: we aim to make it easier to connect with, and follow, the brands that do extensive research and develop reports within the gaming, esports, and content creation industries.
- Stocks: highlighting and creating targeted pathways to connect with industry specific Stocks.
- Partnership Opportunities: making it easier for creators and brands to connect with, and facilitate, partnership opportunities with brands and businesses.
To visit Launch and fill out an application – Click Here
Cheating in Online Shooters
Ok fine, this isn’t a new topic. Cheating, whether it’s aimbot software, wall hacks, speed hacks or others has been going on for years. It’s also unfortunately very common, especially in PC lobbies. Recently, with crossplay between PC and consoles becoming more of a standard feature. Console gamers have now begun to experience the frustration of being killed by someone clearly utilizing cheats.
That’s not to say that if you turn off crossplay and stay in a console lobby you’re safe. There are cheating systems for consoles now also. While not yet as common as in PC gaming. This article from Input details just one method that is being utilized to cheat on console.
Popular titles like Call of Duty: Warzone are flooded with cheaters. Anytime a game grows in player population the number of cheaters unfortunately grows along with it. The problem has gotten so extreme, that Activision feels that it has affected its games, overall business, and player experience. Activision has decided to sue Engine Owning, a major advertiser and supplier of cheat software. You can read more about it here.
You may be asking yourself. “Wait, what?” “Advertiser and supplier of cheating software?” “I thought that was stuff you could only find in some secret site on the dark web?”
To quote Bart Simpson, “au contraire mon frere!” All you have to do is a quick Google search to find all the cheating and hacking software you could ever want. Don’t believe me? Go ahead, try it. Look up any shooter with “cheats” after the name. and you will find tons. I won’t link any here because I despise cheaters and what these sites are doing. I refuse to give them any free press.
These sites have extensive descriptions of the cheat packages they offer. Plus, give you guidance on which one you (the prospective cheater) should purchase, and how to use them without arousing suspicion. They even have well written excuses to convince you that using cheats isn’t bad. “Games are hard” they say, “Not everyone has the time to spend to get good” and “Everyone deserves a level playing field.” Then, my absolute favorite that I found, “It’s not really fair that other people can stomp you, because they have more time to play.”
Yes, you read that correctly, they are trying to justify cheating and hacking citing fairness. It’s unbelievable. I can only hope that Activision wins this lawsuit, and that opens the doors to many similar lawsuits. I know that we will never stomp out cheats and hacks completely. Hopefully we can at least make it less easy to do.
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