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The Art Of Holding An Audience

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With content creation comes an array of traits such as, identifying one’s own strengths and weaknesses, the ability to captivate an audience by pulling in viewers, and being able to maintain their attention.

As content creators, we all want people to be able to feel comfortable enough to engage with us on our designated platforms. Sometimes your attention may be held by the most talkative people participating in your stream. However, we also want to pay close attention to those who prefer to lurk within a stream and those who silently watch your older content. Both are incredibly valuable and ethical within an art form such as content creation. Just like us, they are people, and we need to be able to hold onto their attention and keep ourselves occupied in order to keep them entertained.

Statistically, the average attention span of a person is generally 8.25 seconds. There’s a wide variety of reasons as to why someone may show up to a live broadcast, view or react and comment on a past video. The next time you are live broadcasting, ask yourself a few questions.

When someone enters your chat, regardless of what platform your live broadcast is featured on, how do you greet them? Do you have a catchphrase that you say every time? Do you simply welcome them and continue on with your stream, or do you greet them by asking them how their day was? What about asking them how they came across this current broadcast? What do you say or do that makes you stand out? Your job is to spark their interest and encourage someone to stay after those eight seconds are up. By asking yourself these kinds of questions, you can gain clarity on how you approach every viewer, regardless of their level of participation.

The average attention span of an audience such as your viewers is around seven minutes. While many content creators may debate on this topic by noticing a deflation in viewership before seven minutes, many get confused between the average attention span of a general person and the average attention span within a typical audience. Within those seven minutes, how do you react and talk to people while multitasking, are you able to focus on gameplay while chatting with others? Being able to spark an interest to a wider variety of the audience within two to five minutes increases your chances of holding the viewership for longer than the typical seven minutes.

Every content creator has their own identity when it comes to who they are as a person, as well as their public brand and community. Being able to capture their attention both individually and alongside the audience as a whole can arguably be viewed as an art form within itself. Each creator has their own method, style, and plans they must execute in order to conquer this massive hurdle. If one strategy does not work, try a different method. If your current methods are working and you’re noticing an increase in engagement, then why fix something that isn’t broken?

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Xbox States “a desire to keep Call of Duty on PlayStation”

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Following the announcement of Microsoft’s acquisition of Activision Blizzard, there were a bevy of questions as to what would happen to games such as Call of Duty for gamers who play on Sony’s Playstation console.

While Playstation has not been the most willing to work with others, such as Xbox, Head of Xbox Phil Spencer isn’t willing to close the door on Playstation players being able to access Activision Blizzard’s popular Call of Duty franchise.

Spencer issued a statement on Twitter, saying that Microsoft “values [its] relationship” with Sony and that it’s “[the company’s] desire to keep Call of Duty on PlayStation”.

“Had good calls this week with leaders at Sony, Spencer tweeted. “I confirmed our intent to honor all existing agreements upon acquisition of Activision Blizzard and our desire to keep Call of Duty on PlayStation. Sony is an important part of our industry, and we value our relationship.”

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Esports

British Esports Association Opening National Esports Performance Campus

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British Esports Association

The British Esports Organization, aka BEA, has officially announced it’s plans to open a National Esports Performance Campus in Sunderland, making  a ‘multi-million-pound commitment’ to the city of Sunderland

The new facility is adjacent to the Stadium of Light stadium, and will offer educational and coaching courses for athletes and other roles within the esports industry via classes and more. The new facility will also feature classroom, performance rooms, streaming booths and an arena space as well.

BEA will utilize the facility for esports events, esports tournaments, summer camps and as a training facility for the Great Britain esports team.

“The UK is Europe’s second-biggest video game market and ranked 6th globally – this speaks to the potential of esports which will capitalise on gaming’s popularity, with talented competitors emerging and a growing audience keen to spectate and enjoy esports as a leisure activity” Chester King, Chief  Executive Officer at BEA said in a statement. “This is a market that we know will explode in the UK and we want to support its growth.

“Sunderland is a hugely ambitious and future-focused city and that aligns very much to BEA and esports, which has vast growth potential and ties into Sunderland’s strengths in gaming, digital and sport. The campus will be an inspirational site, a place for players and coaches to work, learn and develop. This is a much-needed facility and through my team’s experiences we understand its importance.”

“Esports has been a phenomenal global success, and it is a huge growth market in the UK, that will be realised over the coming years” Patrick Melia, Chief Executive of Sunderland City Council added. “BEA’s move puts Sunderland at the beating heart of that, and we couldn’t be more pleased.”

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Esports

Call of Duty League Partners with Esports Engine

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Call of Duty League

The Call of Duty League has officially named Esports Engine as their broadcasting partner for 2022 which will kickoff with the CDL Kickoff Classic, according to the official press release issued on January 21st.

“For a number of years, the team at Esports Engine has worked closely with Activision Blizzard Esports to create electric and unforgettable experiences in Call of Duty esports” Vindex CXO and Esports Engine President & Co-founder Adam Apicella said in the statement .

“We’re partnering with Activision Blizzard Esports to bring a number of the most skilled and passionate professionals from our team to further build on Call of Duty’s legacy.”

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