As 2022 continues to build steam in the first week of the New Year, many charities and brands will be working on implementing plans in the New Year to ensure a greater success in 2022 than in 2021.
Some charities are intently focusing on their efforts to work with content creators in an overall effort to collaborate on charity streams and fundraising events within the gaming and content creation sectors.
ZERO is one such charity organization with plans on doing just that, and their presence in the Gamactica Charity Directory is one step they have made to deepen their connections with the industry space as 2022 gains momentum.
“2021 was the first year that ZERO put a huge effort into our livestream fundraising program, and we are so thankful for the content creators that have taken the time to directly help support prostate cancer patients and families” Jasef Wisener, Livestream Fundraising Manager of ZERO said in an exclusive interview.
“From an amazing Apex Tournament in the summer by MrEvilMonki to a great end-of-the-year Tiltify campaign by CrispySpidey and all of the wonderful creators in between, 2021 has shown us that so much good is going to be done through livestream fundraising.”
Wisener outlined the organization’s plans to build on that foundation in 2022.
“In 2022, our goal is to grow ZERO’s livestream program exponentially, and that will be accomplished by working with more and more great content creators from across the spectrum, from gamers to chefs to comedians and more” he explained.
Wisener discussed the importance of the company’s mission to work with more content creators, and how valuable those relationships can be.
“Working with content creators has helped further ZERO’s mission largely because it spreads our message to groups that need to hear it” Wisener says.
“Among plenty of others, one of these groups is the transgender and nonbinary community. Whether because of stigma, societal conditions, or anything else, the prostate cancer awareness message doesn’t get to plenty of people that are born with prostates (regardless of gender identity), and the inclusiveness of online communities and content creators has helped us to get such an important message to places that it may not typically reach.”
ZERO has been doing incredible work, building an impressive track record of accomplishments, for more than two decades.
“Before beginning a push into livestream fundraising, ZERO has been very successful in the past with more traditional fundraising methods, such as a very successful run/walk series and our annual Grow & Give push in November, among others” Wisener said.
“For more than twenty years, we have helped save lives, support research and new treatments, educate and test men, and unite communities to make prostate cancer a national priority. Together we’ve made a significant impact on the fight against the disease. We are on the front lines investing in patient support programs, research for better diagnostics, and creating awareness. No other prostate cancer charity spends more per dollar on programs – more than 85 cents. ZERO puts every donation to good use. We’re a 4-star organization on Charity Navigator, and 85 cents of every dollar donated goes directly to programs and activities.”