Ready of not, NFTs (non-fungible tokens) are becoming a bigger, and far more integrated part of social media, and two of the biggest social media platforms (albeit the same company) are looking to potentially dive in with the launch of Meta.
According to the Financial Times (h/t The Verge), Meta is exploring plans to let users create, showcase, and sell NFTs on Facebook and Instagram, which, if it does come to fruition, would easily be the biggest mainstream statement supporting the somewhat controversial assets within the digital universe.
However, the plans are “at an early stage and could yet change”, and teams at both Facebook and Instagram are reportedly “readying” a feature that will let users display NFTs as their profile pictures.
But it doesn’t stop there.
The social media giants are also working on a prototype to let users mint new NFTs, and there are discussions at Meta regarding “launching a marketplace for users to buy and sell NFTs.”
Meta aims to be a groundbreaking shift from Facebook, with a foundation steeped in the technology of today and the future, so exploring NFTs and a potential implementation, makes a ton of sense.
Social media platforms aren’t the only brands either exploring or operating in NFTs.
Ubisoft’s Quartz is, what the company described as: “a new experience for our players, built upon our vision of creating an ever-greater connection between you and the game worlds you love. It aims at offering you more autonomy and agency when interacting with the in-game items that help you craft your own story. This is the place where you can acquire Digits, the first Ubisoft NFTs (non-fungible tokens), playable in a HD game and relying on an energy-efficient technology.”
Back in December, Apex Legends senior character artist Liz Edwards, seemed to have discovered that Ubisoft had, at the time, sold a total of 15 NFTs between the two marketplaces it is utilizing, Objikt and Rarible.
Wherever you stand on NFTs, there is no denying the momentum that the assets are building in the mainstream marketplace, and with more and more companies integrating them, in some form or fashion, and even focusing NFT SEO marketing strategies to leverage the trends, it doesn’t appear as if NFTs will be going away anytime soon.