Get ready fight fans, LiveOne and Propagate Content are teaming up to give you the opportunity to see your favorite social media influencers put on the gloves and go toe-to-toe against one another in a boxing ring.
‘Ultimate Social Boxing’ is a sports reality show that will center on TikTok influencers, YouTube influencers, and Instagram influencers, among other social media platforms, taking their beef to the boxing ring, according to Variety.
Featuring both male and female contestants, each of whom will have to showcase a sizeable social media following to move into the “ultimate Social Boxing House” where they will live with one another, train with one another, and eventually fight one another for a chance at a $1 million prize and a contract for LiveOne’s Ultimate Social Boxing League, set to launch this summer.
“USB trades on a proven format that has been successful in both social and athletic mediums,” Robert Ellin, CEO and chairman of LiveOne said, per the report. “By working with the most influential social media stars in the world, we bring an immediate audience for television and streamers that is supported by LiveOne’s global platform and an unprecedented amount of social engagement that has yet to be seen around a combat sports event.”
“We are pleased to partner with LiveOne on Ultimate Social Boxing, a unique take on the competition and fly on the wall genres,” said Silverman and Owens. “We have a great team assembled to produce the series, and believe the format will engage viewers.”