Sony Interactive Entertainment has named Liliana Laporte as its new VP of EMEA global channel sales, continuing an impressive 17-year career at the company that has seen her serve in several sales and managerial roles at Playstation.
Most recently, Laporte served as the general manager for the Iberia, Mediterranean, Adriatic and Balkans territories.
“Liliana will hold a vital role in appropriately scaling PlayStation’s business across all of EMEA,” Veronica Rogers, SVP and Head of Global Sales and Business Operation said. “We are thrilled for her to continue her strategic vision for SIE’s EMEA region with the goal of bringing the PlayStation business to even more fans.”
“We are building one unified global team that will be instrumental in delivering on our goals, addressing the current challenges we are facing, and leveraging all the opportunities we have, both at a local and at a hub level,” Laporte said, according to GamesIndustry.biz.
“As you can imagine, to be able to lead a newly created EMEA hub is an amazing and a tremendously exciting challenge. It’s a real privilege to have a chance to interact and work alongside so many different and diverse teams, that do such an amazing job in their territories, and let their own views and culture influence the way the business is driven.”
“Here we have consumers from more than one hundred countries, with different languages and uniquely rich cultures, that generate different ways of interaction when it comes to gaming,” Laporte added. “You can imagine how many different player communities exist in this area of the world and therefore how important the territories’ role is in providing innovative, tailor-made and culturally relevant content and experiences. It’s a priority for us to provide the tools and resources to leverage all this passion for gaming and for PlayStation that exists within these different communities and continuously monitor our consumers’ behavior to always respond in the most effective way.”