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TikTok Planning ‘Major Push’ Into Gaming and Games

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TikTok is reportedly testing games for the wildly popular app in Vietnam ahead of a “major push” into the gaming space, with a company representative confirming tests of HTML5 mini-games, according to Reuters.

Per the report, the source confirmed the tests, while adding “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community.”

The reported plan includes ad-supported games that will come from TikTok’s parent company, ByteDance, with the anticipation that doing so will lead to a boost in revenue as well as the amount of time that users spend on the app.

This isn’t the first time TikTok has ventured directly into the gaming space, as they have collaborated with Feeding America to make a Farmville-like game called ‘Garden of Good’ which allowed players to earn points and to use them to make a donation.

Last year, TikTok announced a partnership with Zynga, the development team behind FarmVille, to make Disco Loco 3D, which is an HTML5-based endless runner that could work inside the popular app.

This appears to be just the beginning of TikTok gaming plans.

According to TechCrunch, TikTok is also working on a LIVE mobile gaming feature that would allow TikTok content creators to better engage fans while livestreaming. The report would go on to shit down the Reuters report, with TikTok calling it inaccurate, saying Vietnam gaming testing is not something it’s currently doing.

Additionally, TikTok is looking to explore LIVE games in a separate effort, per TechCrunch.

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