Esports tournament organizer and brand FACEIT has officially announced a new partnership with popular luxury brand Gucci which sees the two brands collaborating on the launch of the Gucci Gaming Academy.
The Gucci Gaming Academy will serve as a development program designed to enhance skills through dedicated coaching sessions and team-associated activities centering on teamwork.
“Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way” Nicolas Oudinot, EVP of New Business and CEO of Gucci VAULT said in an official statement.
“We are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports.”
”The Academy will offer a clear path to pro structure connecting the dots between the FACEIT Pro League, education and well-being” Michele Attisani, Co-Founder and CBO of FACEIT added. “The physical and mental demands on players looking to compete at a professional level are high.
“Supporting and empowering young esports talent is at the core of FACEIT’s values and through our shared vision with Gucci, we hope the Academy helps equip the role models of tomorrow.”
It will be interesting to see how Gucci continues to impact the esports landscape, especially with their brand already organically aligned with fashion content creators.