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Prada Joining Luxury Brands in web3 with Ethereum NFTs


Prada is joining other luxury brands such as Gucci, Balmain, and Balenciaga as the fashion industry continues to dive deeper into the waters of web3, as Prada is set to launch 100 Ethereum NFTs this Thursday to coincide with their latest Timecapsule apparel releases, according to Decrypt.

Those interested in snatching up the products will receive a free airdropped NFT to go along with their physical merchandise purchase from Prada’s latest collaboration with Cassius Hirst, who is the son of artist Damien Hirst, referred to as The Prada x Cassius Hirst.

In regards to the NFTs, they will refer to the drop’s serial number as well as include a number associated with each physical shirt, with the corresponding NFT being a GIF of the white or black pill capsule.

The Aura Blockchain Consortium is behind Prada’s latest NFT drop, and at this time there is no further information regarding any additional marketing verticals, such as social media, NFT SEO, or commercial advertising.

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