Pangle, the advertising network of TikTok for Business, has officially joined Google AdMob as a bidding partner in a move that will have a profound impact on the brand, particularly within the Influencer Marketing verticals of the industry.
This means that mobile app developers and publishers can boost their revenue with exclusive ad demand from TikTok for Business advertisers, as Pangle now joins the likes of MAX, ironSource, DT FairBid, Appodeal, AdMost, Nimbus, TradPlus, and TopOn.
The product integration is now available to all app publishers. The partnership follows the recent updates to Pangle’s publisher platform.
“Pangle’s partnership with Google AdMob gives mobile app publishers the ability to maximize revenue streams with access to a trusted ad network with exclusive ad demand from TikTok for business,” Leon Zhong, Head of Business Development at Pangle said in an official statement. “App developers using Google AdMob can benefit from Pangle’s strong monetization performance in emerging markets around the world.”
“Adaric experienced great performance results in AdMob mediation through Pangle bidding with an exceptionally high fill rate and eCPM,” said Celia Wang, Monetization Manager at Adaric Music.
“As well as ensuring a higher ARPU, the convenience of the bidding mode also saved us a lot of time with coding and configuration, and integrating the SDK was a seamless process. Adaric is delighted to be working with both Pangle and Google AdMob as a trusted partner.”
For instructions on how app developers and publishers can integrate Pangle SDK, the following links should be useful.