With the popularity of cooking streams over the last several months and now Popeyes in jumping on the content trend by offering a new wrinkle to the Twitch streaming and food ordering processes.
Popeyes is now allowing twitch streamers the ability to order food on Twitch. There was a bit of a hiccup though, as a viral video on TikTok showed someone accidentally buying a television that was actually a digital Popeyes menu.
@typicalelliott I called @Popeyes but Even when the managers were very nice they couldn’t help. Any ideas? #popeyes #typicalelliott #joke #viralvideo #fyp ♬ Funny Laugh no no no – Sound Effect
During one of Popeye’s Twitch streams you can use chat commands to order food from their menu. The bots within that stream chat will use that information to redirect you to the official Popeyes website and pre-fill a cart depending on whatever your preferences are.
It’s just another example of the fast food chain staying ahead of the marketing curb.