TikTok is one company that is happy about the recent changes to Amazon’s Twitch streaming platform that will allow Partnered streamers to stream on other platforms, with a catch of course, opening the door for more cross-content distribution opportunities.
TikTok’s Head of Live creator management Zachary Diaz believes the changes are “massive” during a series of tweets on Twitter.
“An absolutely massive shift is coming to the Live creator ecosystem. Twitch has updated their Partner and Affiliate EULA to allow for simulcasting on short-form focused services like TikTok, as well as no restriction when not live on Twitch.”
“I’m incredibly happy to see Twitch acknowledge that the growth and engagement that can be built by creating content on multiple platforms is better than the locked-down nature of platform exclusivity. This is an undeniable win for the creators and their community.”