Facebook is shutting down it’s Facebook Gaming streaming app after consistent struggles to challenge Amazon’s live-streaming platform Twitch starting on October 28th, according to CNBC’s Ryan Bourne.
“We want to extend our heartfelt thanks to all of you for everything that you’ve done to build a thriving community for gamers and fans since this app first launched,” the company said on the Facebook Gaming app in an announcement. “This was truly a community-led effort to bring new gaming features to Facebook,” they continued.
“Despite this news, our mission to connect players, fans and creators with the games they love hasn’t changed, and you’ll still be able to find your games, streamers and groups when you visit Gaming in the Facebook app.”
Meta, the parent company of Facebook, has struggled with Facebook Gaming, and the numbers back it up.
According to Streamlabs, Facebook Gaming accounted for only 7.9% of the market share for amount of hours watched, behind Twitch (76.7%) and YouTube (15.4%) during the second quarter of 2022.
The end seems to be nearing for Facebook Gaming as the live-streaming industry continues to show challenges in profit, monetization, and lack of innovation.