For the better part of 2022, TikTok has been battling it out with the likes of Instagram and YouTube for the top spot within the influencer marketing spectrum, but that fight may be coming to an end, at least in one person’s view.
Model, entrepreneur and best-selling author Emily Ratajkowski had the following to say about TikTok, during Advertising Week 2022 (via The Drum).
“TokTok will be competing with Hulu and Netflix; they are no longer competing with Instagram. This is a massive entertainment platform…I really believe in the power of video. And it’s so natural and organic in a way that Twitter wanted to be – video provides that.”