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Twitch Implements Incentive Program Changes Following Backlash

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Twitch rolled out their ad incentive program earlier this year amid a lot of discussion over the revenue split for Twitch streamers and, following some controversy, the popular streaming platform is implementing some changes.

“We’re working to improve the ads incentive program for all of our community,” Twitch Community Marketing manager Mary Kish told Twitch users during a live-stream that aired on November 17.

“Some partners are finding their offers are featuring ad density that is too high,” Kish explained. “For offers this month, and for the next couple of months, we are offering reduced ad density options.

“For example, you’ll see an option that is a couple of minutes lower than the ad density you ran last month. Ad density options will still be available, and we hope this helps. We want you to know you shouldn’t feel obligated to increase your ad density ⁠— you can also reduce your ad density and participate.”

More changes are apparently planned for 2023.

“We’re working on an updated, more flexible version of the ad incentive program. We think this will help greatly, and we will have more to share early next year.”

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