Vice Media Group is preparing to sell ads on the Amazon live-streaming platform Twitch later this month with hopes that is can help their initiatives on gaming-centric, interview-style show, “Good Game”, which airs on their Refinery29 channel.
Vice Media Group will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch’s sales team with deals being priced as much as several million dollars, according to Cory Haik, COO of Vice Media Group from CES in Las Vegas (h/t Digiday).
VMG and Twitch did not disclose the exact revenue terms of the partnership