One of the most popular Twitch streamers on the Amazon video gaming streaming platform is now calling for other streamers to boycott Twitch after the platform made a controversial announcement outlining some major changes forthcoming to branded broadcasts.
Twitch has outlined brand new guidelines for Branded Content, and it was met with heavy criticism and backlash as the restrictions will limit what kind of branded content will be allowed on the platform moving forward, including a new guidelines that does not allow the promotion of illegal substances, scams, or “hateful products or services.”
Additionally, Twitch is banning branded streams for “political content, adult-oriented products or services, weapons, tobacco products, certain financial products and services,” as well as “medical facilities and products.”
Moreover, Twitch is added new rules for branded content on streams starting in July that include rules that logos on stream must be 3% or less and burned in advertisements will no longer be allowed.
Asmongold tweeted the following in response to the new rule changes: “I don’t say it lightly but I think this is a legitimate situation where streamers should consider boycotting Twitch or moving to other platforms Making common and harmless forms of advertisement literally against ToS so Twitch can monopolize more of streamers income.”