The world of live-streaming is splintered into entertainment platforms (Netflix, Hulu, Peacock, etc) and then there are content creator driven streaming platforms (YouTube, Twitch, Kick, etc) leaving many people with a number of platforms to choose from to get their entertainment or to create their own.
However, despite the number of options, many people are left searching for the next big thing. The next innovation. The ground-breaking platform that will transform the live streaming experience for all, regardless if you are there for entertainment, or for content creation.
Twitch has long dominated the video game streaming platform industry, but over the last few years the Amazon owned company has faced stiff competition from Kick, a streaming platform owned by Stake and with much looser restrictions on the content presented on the platform and hoping to turn video game streams into a big boon for their parent company Stake.
While Twitch may be dwindling away money, and limiting profit, Kick’s content offering hasn’t exactly been winning a lot of people over, leaving a lot of opportunity for a new platform to come along and create a different experience.
YouTube’s blending of the two mediums has led to their continued success, but as their portfolio has expanded, such as the inclusion of the highly popular Sunday NFL Ticket, the costs have skyrocketed as well.
There are other platforms trying to harness the niche markets, and hoping they can build a popular brand.
ESPN has launched their own platform for live sports streams, competing with Triller and DAZN among others) and there have been platforms such as Shudder who are focused exclusively on leading the horror streams market, which helped build demand for a paranormal streams platform as well, which has been a popular niche for quite some time.
Sports has seen it’s own branch offs, with companies such as Beachbody (who have been behind on demand workout videos for decades) trying to carve their place in the fitness streams industry to further build upon their on demand workouts footprint in a larger, global scale.
Through it all, entertainment platforms have been the leading entities.
From Amazon to Netflix to Hulu and Peacock, and dozens in between, there is still no topping the on demand movie or on demand TV markets, in both mainstream popularity and in sheer revenue generation.
More original content is skipping the box office and seeing just as much, and in some cases significantly more, success with exclusive premiers on these platforms, which has turned many of the entertainment platform giants into production studios as well.
