100 Thieves has officially announced that Totino’s has been named a founding partner for their Call of Duty team and the new deal involved multiple content activations, including a new documentary series covering the lives of players.
“It’s a really organic partnership – snacking and gaming go hand-in-hand,” 100 Thieves CEO Matt “Nadeshot” Haag said (h/t Esports Observer).
“Growing up, countless hours of my gaming were fueled by their pizza rolls, and I know I am absolutely not alone in that. From a business perspective, we’re excited that we found a partner as passionate as us about bringing our fans unique content from our Call of Dutyteam.”
Totino’s has been a visible brand in the Esports market, having hosted a Call of Duty invitations back in 2015 and becoming the first non-edemic sponsor of the Pittsburgh Knights just last year.
