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Lightstream Appoints Sundance DiGiovanni to Board of Directors

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Lightstream, the live-streaming startup based out of Chicago has officially named Sundance DiGiovanni to it’s Board of Directors.

DiGiovanni is the co-founder of Major League Gaming, which was founded back in 2002 by DiGiovanni and Mike Sepso.

“I have had the pleasure and honor of calling Sundance both a friend and a mentor for many years” Stu Grubbs, CEO of Lightstream said.

“He was a huge supporter from the very beginning and eventually became an angel investor in our first round. His guidance has been immensely valuable over the years as he drew wisdom from his own decade long entrepreneurial journey with MLG. The board unanimously voted Sundance as the right choice for our independent board seat, and we are thrilled to have him involved in an official capacity.”

 “I am excited to be joining the incredible team at Lightstream as a Board member” Giovanni said.

“Since the beginning, I have been a big fan of the company and their mission to unlock streaming for people of all technical skill levels. Lightstream’s products are a powerful suite of tools and unique technologies that power new creative possibilities and unlock streaming as a potential career path.”

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Enclave Gaming Partners with Akuma

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Enclave Gaming has officially announced a new partnership with sportswear brand Akuma, which will run throughout 2020 and will see teamwear such as jerseys, jumpers, and joggers launched for the UK League Championship.

“Akuma has been great to work with so far, providing valuable expertise when it comes to designing teamwear items and effortlessly turning our ideas into reality” Aaron Peskett, Content & Partnerships Director at Enclave Gaming said, via a press release.

“We chose to look for a partnership with Akuma based on a number of factors including product quality and design capability, but the factor that stands out the most is that every aspect of their business from design to production are right here in the UK. I feel confident relying on Akuma to meet our needs when it comes to production speed and quality, as they have control of the entire process in-house.”

“We at Akuma recognise esports is a growing market where individuals display their skills and creativity” Felix Heath, Account Manager at Akuma said. Akuma has always been thought leaders in creativity and expression since its inception, so it was only right we partner up with Enclave.

“Enclave is a brilliant company that has a different take on the esports market, they look to set themselves apart from the rest and Akuma has the same outlook. We look forward to the partnership on this new venture.”

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KFC Gaming Launches Esports Performance Burger Campaign

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The colonel is ready to GAME!

KFC Gaming has officially launched a campaign for it’s Esports Performance Burger, which was kicked off by a mockumentary produced by Kairos Esports in an effort to promote KFC’s vegan burger and highlights the recent renewal of the deal with KFC and Kairos Esports.

“It’s been amazing to see the reception of our new Esports Performance Burger and know that it’s unlocking the potential of our customers and taking their gaming to the next level” Josh Benge, Brand Engagement Manager at KFC said, via an official press release.

“We can’t wait to see elite level gamers taking to servers the world over and showing off the potential of plant-based performance.” 

“Working with the team at KFC has been an absolute pleasure and we look forwards to bringing many more great activations to gamers” Drew Townley, CEO of Kairos Esports said.

“The last year has been all about establishing KFC Gaming as a leading brand activation in the esports and gaming industry. We’re excited to kick-off 2020 with a fun ad for the new KFC Vegan Burger and it’s “esports performance enhancing” characteristics, which may or may not be substantiated by evidence…” 

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eNASCAR iRacing Series Names Coca-Cola Entitlement Sponsor

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Coca-Cola has been officially named the entitlement sponsor of the eNASCAR iRacing Series, which officially kicks off it’s 11th season on February 11th.

The series, which had been recently renamed, will see an increased prize pool over over $300,000, with the winner receiving $100,000. As of this writing, 20 teams, consisting of 40 drivers, will be taking part in the 2020 season

NBCSN will live broadcast six races during the end-of-season playoffs.

“eNASCAR presents a unique opportunity for Coca-Cola to engage with consumers through some of the best esports competition that exists today” Chris Bigda, Director of Sports Marketing and Activation for The Coca-Cola Company said, via a statement.

“Through our new position as a NASCAR Premier Partner we’re exploring innovative ways to activate across the sport. This series allows us to connect with race fans, identify new talent and ultimately, celebrate champions with refreshing ice-cold Coca-Cola.”

“The audience surge and growth our eNASCAR platforms experienced in 2019 was the result of the most talented gamers delivering some of the best weeknight racing” Tim Clark, Senior Vice President & Chief Digital Officer at NASCAR said, via a press release.

“The momentum heading into this eNASCAR Coca-Cola iRacing Series season will continue with unprecedented collaboration across the industry and help usher in the next generation of race fans.”

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