Esports organization FaZe Clan has announced a partnership with Premier League side Manchester City.
Per the deal, both FaZe Clan and Manchester City will “create new experiences for their fans and bring them together in unprecedented ways.”
The partnership will be visible when players will be wearing a co-branded jacket as Manchester City takes on Wolverhampton Wanderers on October 6th.
“This alliance with Manchester City creates a powerful opportunity to join our collective fan base and cultures on and off the field” Lee Trink, CEO of Faze Clan said. “FaZe Clan will continue to push the boundaries of gaming and esports by engaging our fans with experiences that are meaningful, memorable and surprising.”
“Esports is the world’s fastest growing spectator sport and this collaboration with FaZe Clan marks the start of an exciting new chapter in Manchester City’s esports journey” Nuria Tarre, Chief Marketing Officer at City Football Group said.
“We recognize that fans want to celebrate their love for football across many aspects of their lives, including fashion, music and gaming, to create a culture that goes beyond what happens on the pitch. We are looking forward to working with FaZe Clan to provide our fans with new and immersive ways to engage with the Club.”
