Twitch is ensuring that some of their top streamers aren’t going to take their talents to any other platform, in the wake of a number of prominent defections to Mixer in 2019, by signing three of their most successful steamers to lucrative deals.
According to The Verge, Ben “DrLupo” Lupo, Timothy “TimTheTatman” Betar, and Saqib “Lirik” Zahid have all signed to stay on Twitch.
According to E-sports consultant Rob Breslau, the deals are in the millions of dollars per year range, citing sources.
“We’re really excited that DrLupo, LIRIK, and TimTheTatman will keep calling Twitch home,” said Mike Aragon, Twitch’s senior VP of content and partnerships. “They’re incredible players and partners and each bring a unique style to their streams that really resonates with their communities. They’ve achieved a lot to date, and we’re thrilled to be able to partner with and invest in them so they can continue to build on that success in the future.”
“It ultimately felt right to stay on Twitch,” said Betar. “Happy to be here. Run it. We freakin’ out here, dog,” he continued. “So. Any questions? Good. Good. Okay, boomer. Thanks chat. Thank you.”
OverActive Media Enters Partnership with Universal Music Canada
OverActive Media, which is the parent company of esports teams such as Toronto Defiant, Toronto Ultra and MAD Lions, has announced a multi-year partnership with Universal Music Canada.
“We are so excited to finally announce this partnership with our friends at Universal Music Canada, and we think this will be a game-changer for the relationship between both industries” Chris Overholt, President and CEO of OverActive Media said, via a press release.
“Music is so integral to our players in both their personal and professional lives, and we are thrilled to have our brands creating original content and working alongside rising Canadian talent and global musical superstars.”
“Our partnership with OverActive Media allows us to grow awareness of our artists and their music with the highly engaged gaming community” Jeffrey Remedios, Chairman & CEO of Universal Music Canada said. “The popularity of esports has skyrocketed, and we look forward to being OAM’s official music sponsor during these early days as they kick-off their Toronto leagues and in the years to come.”
Team Liquid, Jersey Mike’s Extend Sponsorship Deal
Team Liquid and Jersey Mike’s have officially extended their sponsorship deal, announcing a three-year extension of their partnership.
“The passion of Team Liquid players and fans for the game – and the Jersey Mike’s brand – blew us away”Rich Hope, Chief Marketing Officer of Jersey Mike’s Franchise Systems said, via a press release. “We are convinced the esports industry will continue to grow exponentially, and look forward to partnering with Team Liquid for another three years.”
“We’re excited to continue building on our partnership with Jersey Mike’s and proud to announce a three-year renewal”Steve Arhancet, Co-CEO of Team Liquid said.
“Last year showed us all that Team Liquid and Jersey Mike’s is a winning combination, not only for filling our bellies but also for giving back to fans. ‘Subs for Dubs’ has become a chant of tradition at our League of Legends games and we can’t wait to unveil the thoughtful collaborations we have in store, both IRL and online.”
Dignitas, Verizon Announce Partnership
Dignitas and telecommunications company Verizon have officially announced a strategic partnership that included the establishment of an esports training facility that will utilize 5G.
“Partnering with a world-class innovator like Verizon brings immense new opportunities” Michael Prindiville, CEO of Dignitas said. “The technologies we are collaboratively building will help us strengthen support for our current and future partners far beyond today’s capabilities. We are honored to be Verizon’s trusted guide into esports and look forward to telling engaging stories through content, social media and experiences in ways esports has never seen before.”
“We’re thrilled to partner with the largest ownership group in esports, and have our LA Lab be home to the nation’s first 5G esports training facility” Nicki Palmer, Chief Product Development Officer at Verizon said. “With 5G’s fast speeds, high bandwidth and low latency, players will be able to do things like stream high-quality gameplay essentially in real-time, stay connected with fans on-the-go, and experience console quality multi-player gaming on their phones.”
Gamactica After Dark
- News5 months ago
Amouranth Banned for Accidental Nudity
- News7 months ago
Twitch Streamer Banned for Masturbating On Stream
- Gaming11 months ago
Apex Legends Passes Fortnite Record for Single-Day Twitch Views
- News2 months ago
Twitch Streamer with Tourette’s Syndrome Under Fire
- News4 weeks ago
Developers of Escape from Tarkov Banned on Twitch Following Imitating Suicide on Stream
- eSports News5 months ago
Top Female Esports Players Earn Less Than Half of What Top Men Earn
- Mixer2 months ago
Twitch, LG Announce Partnership with Pokimane
- Mixer4 months ago
Ninja Takes Jab at Twitch, TwitchCon, Alinity During Stream