League of Legends esports organization Liga Latinoamérica of Riot Games, aka LLA, has officially announced a partnership with Axe which will see the male body spray provide support for League of Legends esports in Latin America throughout the remainder of the 2020 year.
“At AXE® we are pleased to be part of this important alliance with the Latin American League, since League of Legends is not only about a way of playing, but a way of living” Lila López, Marketing Director at Axe said in an official statement.”
“We are pleased to see how our global partners see an opportunity to develop actions together with the LLA in Mexico and Latin America” Daniel Morales, Esports Account Manager at Riot Games LATAM stated. “Being able to work with AXE® allows us to experience the same actions seen in events like Worlds and MSI with our players throughout the region.”
